SEO

Why is having an SEO campaign important for you or your business?

Helpful Facts

“A study by HubSpot showed that organic traffic increases by 54% over the course of a year when SEO is used.”

“According to industry studies, roughly 60-70% of all websites do not rank highly in search engine results pages (SERPs). This means that there is a lot of competition for those coveted top spots.”

“75% of users never scroll past the first page of search results!”

“Conversion rates go up by 85% when a website’s SEO is done right. This means that more people are likely to purchase your products or services after finding your site in a search engine, which can translate into big revenue gains.”

Q&A – SEO

What is SEO?

SEO stands for Search Engine Optimisation and is the process of optimising your website in order to rank higher in search engine results. This can include improving the quality and quantity of backlinks, updating meta tags and content, as well as many other factors that influence a site’s ranking.

Why is it important to use SEO?

Search engines like Google use complex algorithms to determine where your business ranks when searching for particular keywords or phrases. By optimising your website and content, you can improve your ranking and gain more visibility online. This can help drive more traffic to your site, which ultimately leads to more conversions and sales for your business.

Our SEO strategy

If you’re looking to improve your SEO strategy, we have worked out for you the most important ranking factors for 2022. Keep these in mind when planning your SEO campaigns this year!

1. Mobile-friendliness

With more people using mobile devices to search the web, it’s important that your site is optimised for mobile. Google has said that they use a mobile-first index, meaning they will primarily use the mobile version of your site to determine your rankings. So, if your site isn’t optimised for mobile, you could be at a disadvantage in the SERPs.

2. Page speed

Google has said that page speed is a ranking factor, so it’s important to ensure your site loads quickly. A slow loading site can frustrate your customers and lead them to click away to a competitor’s site.

3. Targeting long-tail keywords

Long-tail keywords are more specific, niche phrases that potential customers are more likely to use when they’re further along in the buying cycle. By targeting these keywords, you can attract customers who are closer to making a purchase.

4. Creating quality content

Having good easy to read content on your site is important for two reasons. First, it will help you rank in the SERPs. Google favours sites with well-written, informative content. Second, it will keep visitors on your site longer, which can lead to increased conversions.

Important facts about SEO campaigns

-SEO is not easy, but with the right approach, it can be achievable

-SEO is a long term strategy that should be continuous

-SEO can be very rewarding, both in terms of traffic and conversions

There are many rabbit holes to explore with SEO and we feel that is is very important for businesses and sites to be as optimised as possible. By implementing all of the SEO tips and tactics discussed above, you can create a SEO strategy that will help your site rank higher, attract more visitors, and boost conversions. The key is to always keep up with industry changes, stay on top of new developments in digital marketing, and continually test.

If you have any questions please contact us!

54

Organic traffic increases by 54% over the course of a year when SEO is used.

67.6

On the first page alone, the first five organic results account for 67.6% of all the clicks (Source: Zero Limit Web)

70

70% of marketers see SEO as more effective than PPC (Source: Databox)

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